Welcome to Matter of Beer

Matt Poirier, Owner/Founder, Matter of Beer

My name is Matt Poirier, and I’m a Certified Cicerone® located in Victoria, BC, Canada. I’ve always had a passion for craft beer and and Matter of Beer is my attempt to share not only that passion, but to quench the thirst for knowledge that exists within the world of craft beer.

I offer services and classes ranging from beer tastings and food pairings to event representation and staff training. If you are a licensee, club, or just looking for an opportunity to increase your knowledge of craft beer and service standards through the services I can offer, please contact me and we can discuss what you do well, where you can improve, and new ways to increase traffic and sales.

In addition, I am the Craft Beer Columnist for Monday Magazine in Victoria. I try to showcase local beers, events, and tips to enjoy that beer even more than you do already. If there is something you would like showcased on the website or in the upcoming monthly issues, please feel free to contact me.

Other things I’ve been able to take part in:

  • 2019 Golden Owl Awards Judge
  • 2022 CBMA Crushies Judge
  • NAGBW Annual Writing Awards Judge
  • 2019-Present Growlies Nominating Judge
  • Host of the 2021 Hopwired Virtual Fundraising Event
  • And more…

My affiliations include:

  • Member of the Guild of Beer Sommeliers
  • Member of the North American Guild of Beer Writers
  • Member of CAMRA (Victoria BC Branch)

Finally, this is also an outlet for my thoughts on the craft beer industry, with plenty of pictures, reviews, events, tips, and general beer knowledge that will pique everyone’s interest, whether you are a beer geek or have never had a pint.


Want to learn more?

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