This #GivingTuesday, Let’s Stop Men Dying Too Young

Today is #GivingTuesday.

It could have happened any Tuesday of the year, but it happens to be at the end of a very important month to me. Movember.

The beer industry has a disproportionately high percentage of men in it, which is a completely different conversation that needs to happen on a regular basis, but this isn’t necessarily about that.

When you consider that there are approximately 10,000 employees in the beer and brewing industry in Canada (source), and the Brewers Association suggests that approximately 29% of employees are women (source), that means that there are over 7000 Canadian men working in beer and brewing.

Looking at issues that face Canadian men, we see:

  • 1 in 7 men will be diagnosed with prostate cancer in their lifetime. That’s 1000 men in the brewing industry alone.
  • 1 out of 250 men will develop testicular cancer in their lifetime, but it is most prevalent in males aged 15-39, and is the second most common cancer among men that age.
  • But my big push is for mental health. Around the world, 3 out of 4 suicides are by men, with one occurring every minute. That makes for over 500,000 men’s suicides around the world every year.

Thanks to these and many other factors, men live on average 6 years less than women.

It’s time for us to talk, listen, feel and be willing to speak about what issues we are facing on a daily basis.

With that being said, if you’re looking to give, please go to and donate, and let’s stop men dying too young.



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